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Главная » 2010 » Декабрь » 14 » "Великий Устюг - родина Деда Мороза" - хорошая идея с отвратительной реализацией
"Великий Устюг - родина Деда Мороза" - хорошая идея с отвратительной реализацией
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Проект «Великий Устюг - родина Деда Мороза» - хорошая идея, но у нее отвратительная реализация. Таким образом сегодня работу Вологодской области над собственным имиджем комментирует один из федеральных Интернет ресурсов, сообщает ИА СеверИнформ — Новости Вологодской области.

В материале, опубликованном сегодня в сети Интернет, издание приводит комментарий управляющего маркетинговой компании «Stas Marketing Partners» Андрея Стася. Он уверен, что реализация проекта в Великом Устюге — это хорошая идея, но сейчас она «работает на безрыбье»: «В тот момент, когда я увижу на вокзале поезд Деда Мороза, когда из Домодедово будет летать самолет Деда Мороза, когда у них будет полноценный сайт со всеми интерактивными функциями, — вот тогда это будет бренд». А пока местные власти, уверен он, не продумывают в деталях, какой им нужен бренд, в чем его ключевые идеи.
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